Every session will provide a list of the Big Ideas that you can take away from the audio or video content. This is not an exhaustive list of ideas, so remember to take your own notes!
Branding isn’t just a concern of large companies. A little bit of an investment in branding at the early stages of business can pay off in a big way.
Branding makes it easier for your customers to remember you. Your business name matters a lot, because it helps set you apart from your competition in the mind and memory of your customer.
Your logo is an opportunity to raise or lower the value proposition of your business. Have it professionally done!
Considerations for creating/revising a logo:
- How easy is it to read, especially from a distance?
- Is it simple?
- Does it tell the same company story?
- Is it congruent with your marketing message?
