Every session will provide a list of the Big Ideas that you can take away from the audio or video content. This is not an exhaustive list of ideas, so remember to take your own notes!
Three things you need to have on your website:
Online scheduling
- People don’t want to wait to set an appointment
- People like to schedule appointments late at night when your office is closed
- It doesn’t require a lot of resources from your business
- Good scheduling software is out there – Calendly for one
- You’ll need to your schedule up to date to make this work
Virtual quotes
- Ask a lot of questions
- You can always reach back out to the customer and ask for more information if you need
- You need to create a sales process around virtual quotes that replicates what your estimators would do in a face-to-face meeting
- Estimators need to reach out to customers after they receive the virtual quote
- It will help to have a video to explain the process on the virtual quote page
- Virtual quotes are typically turned around by end of day, as opposed to a 3-day turn around with scheduled face-to-face appointments
- This also satisfies the customer concerned about social distancing
Video
- Nothing that you can do digitally builds a relationship as well as video content
- Keep it personal–communicate who you are through the process and let your personality shine through
- These videos do not need to be highly produced
- Get a start with FAQs
- The more video you create, the better you will become at it. You have to start!
Word Of Mouth
- There are ways to encourage word of mouth, though it’s not something you should rely exclusively on
- This is best accomplished by consistent marketing messages going out, and consistent inbound calls
- Make sure you’re consistently staying in front of real estate agents, interior designers, and current customers
- Unique offerings and guarantees like yearly touch-ups can get people talking about what makes your company different from the others. This works its way into people’s conversations naturally.
