Every session will provide a list of the Big Ideas that you can take away from the audio or video content. This is not an exhaustive list of ideas, so remember to take your own notes!
In digital marketing, realistic expectations have to be set because of limited digital opportunities. Franchises (Fresh Coat, Certipro) and directories (Angie’s List, Home Advisor, Yelp) have the national traffic and resources to make sure they are always pulling up on the front page of Google’s search results. Also, long-standing businesses and blogs receive most of the recommendations from Google.
Market research:
Secondary data – Google Analytics uses tracking tags to see how many users are on your website, engagement levels, who they are, and conversions. Metrics and analytics give a lot of detail. Google keyword data tells you how many searches are happening in your area for specific phrases, and can tell you about competition and keyword bid ranges.
Primary data – send people to your site so see how they interact with it. Make it easy to provide feedback. Try searching your business and your name on Google to see what the results are.
Free tools:
- Google Analytics
- Google Keywords
- Google Search Console
- Google My Business
- Bright Local Search Results Checker
- GTmetrix
- Smush
- Yoast SEO
What you need in a website:
Your website is your 24/7 sales person, but it can improve your internal operations as well.
- Functionality – Word Press is still a great industry standard, even though there are other good platforms out there. WP gives great scalability, is visually striking, and offers excellent SEO.
- Hosting – where your website is being saved and stored. GoDaddy is good, but there are other excellent and more robust options. iMay Media uses Siteground, and is very affordable and robust.
- Support – website backend – Siteground is also a good option for this
- Security – with ssl certificates in good, secure websites
- Back-ups
- Speed levels
- Good URL – simple, memorable – this affects SEO – this can be different than your company name, and should be aligned with popular web search terms – can always be affordable
- Testing – there are a lot of nooks and crannies for mistakes to hide – always design with mobile-view in mind first, not desktop!
- Content – users are most interested in information and content – honestly describe your services, have good images of your projects, you, and your team. Show that you’re a locally owned business and not a franchise
- Performance – website should be simple to understand, quick to load, and easy to follow to the things people are looking for. Most people are on websites for less than 3 minutes. It needs to be mobile friendly! Half of users are using mobile devices.
A market analysis will help reveal strengths, weaknesses, threats and opportunities in your website from a user perspective in the painting industry specifically. The actionable report provides improvement recommendations for optimized search rankings. iMay Media will provide a digital marketing analysis discount of 20% from the first four weeks of starting the Roadmap to Profit course.
