Every session will provide a list of the Big Ideas that you can take away from the audio or video content. This is not an exhaustive list of ideas, so remember to take your own notes!
The third phase of business is Scale.
Scaling involves building:
We build the team, we build the brand, we build the vision, and we build marketing.
Don’t scale your business before it’s ready! For marketing systems to be effective you have to have consistent products and processes ready for scaling to avoid disappointing customers and decreasing profitability.
As you scale your business, you’re trying to add and multiply your efforts that you have determined work well.
When a problem continually arises in your business, you need to ask yourself, “How do I make this problem go away on a consistent basis.”
Systems won’t prevent problems from ever arising, but they can reduce the amount of problems and headaches over time.
You don’t have to perform every role in your company. If you create systems that others follow, your thumbprint will be in every part of your company and on every project while you focus on other things.
ABM = Always Be Marketing
Marketing doesn’t fix everything, but it does cover a multitude of sins.
Word of mouth is a function of marketing, but it is only the icing on the cake.
When you don’t consistently market, you have a tendency to go through the peaks and valleys of seasonality in business. In the summer you’ll be super busy, and in the winter you’ll have nothing to do. If you’re always marketing, you’ll always be providing bids, and you’ll always have opportunities to work. Get the sales funnel overflowing with leads.
Casting your vision with your team is an important part of scaling your business. You have to talk about where you are, and where you want to go, and it has to compliment your core values.
Walls By Design has 5 Core Values:
- Be a guest – we are guests in other people’s homes
- Be a communicator – communicate in all directions to teammates, supervisors, and customers
- Be a problem solver – don’t ignore problems, but take them head-on
- Be a team player – set up your other teammates to win
- Be thoughtful – look for ways to serve the customer and your team members
As in the Focus phase, businesses in the Scale phase need to learn their limitations and continue learning how to say ‘no’.
When you say ‘no’ to the wrong things, you can say ‘yes’ to the right things.