Included in every session will be one or more Skill Set exercises to help you engage with the Big Ideas presented. While this is optional, don’t cheat yourself and move through the Roadmap without applying the concepts you’re learning! Challenge yourself to complete every Skill Set activity and see what changes in your business as a result. We promise good things will happen.
- What are the first things that strike you as unique about these pages?
- What pictures are headliners?
- What does the written content look like? Is it long or short? What is it talking about?
- What are the various types of posts listed? Project before-afters, testimonials, team photos?
- Which posts received the most attention and likes?
- What is the percentage difference between photos and videos?
- Are there pictures of people?
- Are there sales pitches or “buy my shit” types of advertisements?
- Where are the subtle opt-ins for sales?
- How would you do it differently?
- What would you do the same?
Check out the social media profiles of other businesses you know. Ask yourself the same questions and learn from the best!