Every session will provide a list of the Big Ideas that you can take away from the audio or video content. This is not an exhaustive list of ideas, so remember to take your own notes!
One way to avoid the peaks and valleys of seasonal business is to create an effective marketing funnel. A funnel ensures you have a lot of prospects lined up that you’re talking to so you consistently have jobs that are being signed and scheduled. The bigger the company, the bigger your funnel should be.
When creating a sales/marketing funnel, you need to start with the end in mind by deciding if you need a small or large funnel, and determining how many leads you want in your funnel.
Calculations to determine your lead and sales goals:
2019 sales = $350k revenue
Number of projects in 2019 = 100 projects
2019 closing ratio = 33%
2019 average project size = $3,500 ($350k divided by 100)
2020 sales goal = $500k
Number of projects in 2020 needed to reach goal = 143 ($500k divided by $3,500)
Sales opportunities needed = 429 (based on 33% closing– 143 x .33)
Lead intake form can be a very valuable form in determining what lead generation tools are most effective for your company to invest in.
