Every session will provide a list of the Big Ideas that you can take away from the audio or video content. This is not an exhaustive list of ideas, so remember to take your own notes!
What your business should be doing to market:
#1. Website traffic – Every business should have a website that is mobile friendly. Over 60% of all web traffic is on a mobile device.
#2. SEM – Search Engine Marketing – You should be utilizing Google and Facebook ads. Google ads often has the largest ROI for dollars spent, but Facebook has a broader reach and turns up a lot of leads.
#3. Google reviews – Get as many 5-star reviews as you can.
#4. Online scheduling – Many businesses are now offering this option. It allows you more flexibility, and offers customers an option to do business with less face-to-face interaction.
#5. Virtual estimates and quotes – Needs to be simple, intuitive, and should quickly turn out a quote that is easy to understand.
#6. Video content and FAQs- one of the easiest ways to increase your value proposition. Can be used on your website on your about page. Should be personal. Add video into a FAQ page. Make it personal and fun! It builds trust really fast.
#7. Word of mouth – icing on the cake. It’s not about who you know, it’s about who knows you. To do this, we become a resource for people. Train your team to help your customer in any way possible.
#8. Personal Brand – Build your personal brand by getting out into the community and speaking whenever you have a chance. Be known in the right circles. Make referrals for other painters or trades for services you don’t provide.
#9. Remarket to past customers – a lot of money is left on the table by not keeping a warm list of past customers for repeat business. This ought to comprise a lot of your current business.
Re-establishing connection with past clients
#1. Create helpful email campaigns – low cost. Keep it simple and offer at least one helpful item. Remind people of guarantees like free touch-ups.
#2. Send postcards – send them out at times other than holidays. Send out on project completion anniversaries, or on atypical holidays like valentines day. Be fun, funny, and bring value.